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Multi-Volume Treatises:

James B. Astrachan, Donna Thomas, George Eric Rosden & Peter Eric Rosden, The Law of Advertising (1973-date).
Lexis Advance. (4 volumes).

Single-Volume Treatises/Hornbooks:

Steven G. Brody & Bruce E.H. Johnson, Advertising and Commercial Speech: A First Amendment Guide (2d ed., 2004-date).
Print: KF1614.D48. Bloomberg Law.